Resource mapping identifies the resources that can realistically be mobilized for campaigning. Relevant resources include human resources (committed activists, skills, experience, and time available), financial resources, material and institutional assets, and networks (contacts, potential allies). Mapping resources helps you decide on the nature and scope of your campaign. It also assists in deciding which alliance members or participating organizations and individuals need to be brought in for their expertise, e.g. on VAW-related research, gender-sensitive communications or design, campaign experience, monitoring and evaluation. Even with limited resources, a small group can obtain good results if it strategically uses the strengths of its resources.
Simple lists or diagrams can be used to map resources:
Practical Instructions for mapping networks
In an “egocentric” landscape, you place your organization or campaign alliance in the middle and then categorize contacts, for example by sector, importance and influence.
The closer to you the actors are located on the chart, the more intensive is the contact (in terms of frequency of contact, degree of collaboration, common goals and other factors you may determine). The example above focuses on the sectors “economy”, “political”, “academic” and “civil society”. In the example, political and economic actors are not very close to the campaign. In the academic field and civil society, the campaign has close contacts to two actors (actor E and actor C). Depending on the campaign strategy, it may be necessary in this case to seek additional or closer contacts with economic and political actors.
You can adapt the example and choose different sectors (e.g. to differentiate between types of civil society actors, such as women’s organizations, human rights organizations, other NGOs, faith-based groups), or expand their number and draw a polygonal or circular (“onion”) chart (see Rainbow and onion diagrams).
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