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Exit strategy

An exit strategy describes how an organization or alliance will end its campaign, or withdraw from a campaign alliance that may continue with a different leadership. It answers such questions as: Will the campaign end as soon as the campaign goal has been reached, or will it continue, e.g. on new, related goals? If the goal is not attained, is it reasonable and responsible to stop campaigning? How can any possible damage caused by ending a campaign be minimized?

For guidance on ending a campaign, please refer to Concluding a Campaign in the Campaign Implementation section of this module.

Resource:

Exit Strategies from Social Media (Fairsay).  Available in English.