- Monitor the campaign activities, their outcomes, and relevant changes in the internal and external contexts.
- Refer to the strategy and action plans at regular intervals, and whenever new opportunities or risks appear.
- Maintain the information flow within the campaign team or alliance, e.g. through systematic briefings and debriefings before and after campaign events.
- Ensure a continuous process of formal and informal consultation and feedback to keep all participants engaged, and limit potential conflict.
- Ensure that ethical rules are understood and adhered to by all participants in the campaign.
- Keep an open mind and keep reflecting on the changing external environment, both in terms of opportunities and threats.
- React swiftly to any changes, both external and internal to the campaign, according to agreed procedures and with the campaign goals in mind.
- Lose sight of the campaign strategy and action plans, or neglect regular monitoring.
- Insist on implementing plans that have proven ineffective.
- Modify plans, e.g. when new opportunities appear, without examining the likely benefits and challenges to achieving the campaign goal, outcomes and objectives.
- Disregard the agreed alliance structure and decision-making processes.