Radio and television are commonly used in large-scale campaigns to end VAW. Well-designed mass media advertisements can reach and potentially engage nation-wide audiences. Purpose-driven audio-visual media, i.e. programmes produced specifically for a campaign, include public service announcements (PSAs) and other types of advertisements. Many national campaigns led or sponsored by government agencies have produced successful PSAs on radio and television, e.g. to raise awareness on the harmful effects of VAW, to direct survivors to support services and options for redress, and to expose the links between VAW and the spread of HIV. See also Public service announcements
Because audio-visual tools produced specifically for campaigns can be extremely costly, sourcing for pro-bono support from PR/advertisement agencies to help develop them, and radio/TV networks for free or sponsored airtime, could be very helpful. Alternatively, other cost-effective ways to use radio and TV include doing interviews, or taking part in talk or call-in shows.