Programmes with men and boys that include deliberate discussions on gender and masculinity and clear efforts to transform gender norms show greater promise of being effective than programmes that merely acknowledge or mention gender norms and roles.
Efforts should highlight:
The fact that gender norms are socially constructed, as opposed to biologically determined, and therefore can be changed.
How traditional notions of gender may also negatively affect boys and men.
How gender affects and determines the power relationships and inequities that influence violence against women and girls.
See the programme implementation section for guidance on transforming gender norms.