Promote a ‘bottom up’ approach and equip boys and men to make informed decisions about their attitudes, behaviours and life choices, promoting discussion of gender norms so as to challenge them.
Lessons learned about not prescribing particular behaviours:
Prescribing a particular behaviour which is labelled ‘correct’ will not appeal to a wide range of the population.
Recognize that there is a wide range of men and boys that fall between those who are violent and those who are pro-gender equality.
Help men navigate through the process of change by identifying specific opportunities for action rather than expecting a commitment to a complete personal transformation.
Challenge normative behaviours and gender roles so that such discussions and actions may have an impact on men’s beliefs and understandings of these complex issues.