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Campaign leaflets and brochures

Last edited: January 03, 2012

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Brochures and leaflets are common tools to present a campaign and promote its message to a literate public. For low-cost production, leaflets should be no larger than two sides of standard letter paper, which can be folded in different ways. A brochure or booklet is more onerous to produce, but it can tell a longer, more complex story than a leaflet.

Most campaign brochures and leaflets will include:

  • The campaign theme, goal and any logo for the campaign
  • The reason why the campaign has been launched
  • What people can do about the campaign issue
  • Contact details of the campaign including e-mail and website, if applicable. In some countries, it is a legal requirement to provide this data on all publications
  • An invitation to readers to send their contact details for further information, if follow-up with the audiences is part of the strategy
  • A short, compelling story that illustrates the campaign issue
  • In brochures and leaflets whose target audience includes women and girls, appropriate information should be included as to where VAW survivors can seek help. This may be just a brief reference to a national hot-line number, or the contact details of appropriate organizations providing such support. Take care not to divulge confidential addresses, e.g. of safe houses.
  • If the leaflet is intended to advertise  a range of campaign events which have yet to be scheduled, an empty space should be included where one can add (e.g. with a stamp or sticker) the precise place, date and time of these events.