OverviewDo’s and don’ts
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Guidance on e-campaigning: relevant links

Last edited: January 03, 2012

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The APC (Association for Progressive Communications) Women’s Network Support Programme (site in English, French and Spanish) offers guidance on a range of internet tools and training materials, as well as assistance with the internet component of campaigns or programmes.

The Feminist Tech exchange (English, French and Spanish) includes several guides on mobile technology and social media tools for advocacy, the on-line tutorial Grrrls Guides to Tech and regular updates on relevant activities.

Gender IT available in English and Spanish, has a special section of resources and updates on violence against women, which shows not only how information and communication technology (ICT) can be used to end VAW, but also the negative role ICT can play in VAW.

The Take Back the Tech! Campaign (2009) calls for systematic use of technology in ending violence against women. Its website in Spanish, French and English, includes a comprehensive campaign kit and many examples of websites, digital postcards and videos.

A key focus area for Gender Links, a Southern African NGO, is the transformation of gender relations in and through the media. They conduct research, training, and create and share content that shows how gender can be integrated into media outputs, taking advantage of the opportunities presented by information technology and strengthening the communication skills of gender activists as well as women in decision-making. The group has pioneered gender and media literacy courses, and they also host the secretariat of the Gender and Media Southern Africa (GEMSA) network. See their courses for the media on covering gender violence.

The Tactical Technology Collective provides tools, guidance and many case studies on the use of ICT and audio-visual tactics for human rights advocacy. Specialized in e-campaigning, it presents a host of user-friendly, step-by-step guides for common e-campaigning tools, such as the Quick and Easy Guide to Online Advocacy. provides guidance on setting up an SMS campaign on their website including a general introduction to different forms of SMS campaigning and a presentation of different technical options for how to set up an SMS campaign.

The University of Toronto Citizen Lab (2007) offers Everyone’s Guide to By-Passing Internet Censorship (in English, Burmese and Russian), a short manual presenting simple ways to circumvent filter mechanisms that exist in some countries to block access to certain websites, e.g. those of human rights organizations.

Using Mobile Phones in Advocacy Campaigns is a brief guide that describes how to organise a successful campaign using mobile phone technology, with examples from Argentina, UK, USA and Africa, and useful lessons learnt from campaigns.

The Multimedia Training Kit by ItrainOnline (2003) is an online resource that focuses on the technical aspects of how to use new media to communicate development messages. Sections include searching the Internet, digital audio production, databases, and content development skills – there are also specific materials on the theme of VAW. Available in English, French, Spanish, Arabic and Russian.

The Social Media Toolkit, produced by the US Centers for Disease Control and Prevention (CDC), offers guidelines on how to plan, develop and implement social media activities. Although developed for use by the CDC, the toolkit can be applied to other issues and used by other organisations when developing social media tools.

Strategising Online Activism: A Toolkit, produced by the Association for Progressive Communication, Women’s Networking Support Progamme and Violence is Not Our Culture (2011).

E-Campaigning Resource Pack (2008) by Fairsay, Oxfam GB, and Advocacy Online.

Social Media Tools for Advocacy – Facebook, developed by WOUGNET is a simple guide to what Facebook is all about, and how it can be used for advocacy.