For Immediate Release: Contact: Pat McGann, 202-669-7417
Department of Defense Partners with
Men Can Stop Rape on Sexual Assault Prevention Campaign
Washington, DC, April 2, 2009 – In support of Sexual Assault
Awareness Month and as part of their recent efforts to create a
“culture of prevention” to reduce sexual violence, this week the U.S.
Department of Defense (DoD) Sexual Assault Prevention and Response
Office (SAPRO) is launching a social marketing campaign it developed
with internationally recognized expert, Men Can Stop Rape, Inc.
DoD SAPRO campaign will reach all branches of the military with the
theme “Our Strength Is for Defending…Preventing Sexual Assault Is Part
of Our Duty” and will include educational materials for all media,
including print, television, radio, digital, and posters.
Emphasizing the importance of supporting survivors of sexual violence
and defusing situations that might lead to sexual assault, the
materials will be disseminated to every U.S. military installation
throughout the world.
Can Stop Rape is delighted to have this opportunity to assist the U.S.
military with this critical issue,” says Stephen Glaude, Men Can Stop
Rape, Inc.’s President and CEO. “Despite the discouraging pictures the
media paints about sexual assault in the military, we were heartened to
find an infrastructure of personnel in each of the branches and the
Department of Defense that deeply cares about this issue. We are proud
of this campaign and believe it will have a significant impact on
preventing sexual assault.”
McGann, MCSR’s Project Director for the development of the DoD campaign
adds, “While the realization of a culture of sexual assault prevention
is still off in the distance for the military and for us all, we take
hope in what the Department of Defense and all of us are doing starting
in April’s Sexual Assault Awareness Month and throughout the year to
prevent sexual assault.”
As the leader in the primary violence prevention field, Men Can Stop Rape, Inc. provides
public messaging, youth development, and professional training to
agencies, schools, and organizations around the world. The DoD
campaign uses Strength Mediaworks,
Men Can Stop Rape’s innovative public messaging campaign, as its’
model. From bus shelters in our nation’s capital to billboards and
movie theaters across California to public health clinics in South
Africa, Strength Mediaworks materials have reached thousands of men
with their compelling visuals and positive messages.
For more information about Men Can Stop Rape, Inc, visit www.MenCanStopRape.org.
For more information about the Department of Defense’s campaign, visit www.MyDuty.mil
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My Duty "Hero" Video (WMP or Quicktime)
My Duty "Buddy" Video (WMP or Quicktime)