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Press Kit

Last edited: January 03, 2012

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A press kit is a folder of information to give reporters background information about the campaign issue and key message(s). If a press kit is beyond the campaign budget, a quality press release will do.

Practical Instructions

Your press kit should contain the following, kept neatly in a folder:

  • A press release
  • A list of press conference participants/speakers
  • Background information about the issue (e.g., statistics, case histories, or reprints of news stories)
  • A few black & white glossy photographs if available (action photos are most interesting)
  • Short (less than a page) biographies of participants/speakers
  • Related news stories from prestigious national publications if any